Henry Chu | Golden Gate Sotheby's International Realty

Key Factors Affecting Home Affordability Today

First Time Home Buyers / For Buyers / Housing Market Updates / Interest Rates / Move-Up Buyers / Pricing

Key Factors Affecting Home Affordability Today

Every time there’s a news segment about the housing market, we hear about the affordability challenges buyers are facing today. Those headlines are focused on how much mortgage rates have climbed this year. And while it’s true rates have risen dramatically, it’s important to remember they aren’t the only factor...

Homeownership Wins Over Time [INFOGRAPHIC]

First Time Home Buyers / For Buyers / Housing Market Updates / Infographics / Move-Up Buyers

Homeownership Wins Over Time [INFOGRAPHIC]

Some Highlights If you’re questioning whether or not to buy a home this year due to today’s cooling market, consider the long-term financial benefits of homeownership. As a homeowner, equity increases your wealth. On average, nationwide, home prices appreciated by 2% since 1991. Homeownership wins in the long run. If...

Do You Believe Homeownership Is Out of Reach? Maybe It Doesn’t Have To Be.

Demographics / First Time Home Buyers / For Buyers / Gen Z / Millennials / Move-Up Buyers

Do You Believe Homeownership Is Out of Reach? Maybe It Doesn’t Have To Be.

It turns out, millennials aren’t the renter generation after all. The 2022 Consumer Insights Report from Mynd says there’s a portion of millennial and Gen Z buyers who are pursuing homeownership as a way to build their wealth, but it may not be exactly the way previous generations have done...

3 Trends That Are Good News for Today’s Homebuyers

First Time Home Buyers / For Buyers / Housing Market Updates / Move-Up Buyers

3 Trends That Are Good News for Today’s Homebuyers

While higher mortgage rates are creating affordability challenges for homebuyers this year, there is some good news for those people still looking to buy a home. As the market has cooled this year, some of the intensity buyers faced during the peak frenzy of the pandemic has cooled too. Here...

Applying for a Mortgage Doesn’t Have To Be Scary [INFOGRAPHIC]

First Time Home Buyers / For Buyers / Infographics / Move-Up Buyers

Applying for a Mortgage Doesn’t Have To Be Scary [INFOGRAPHIC]

Some Highlights Even with higher mortgage rates, the mortgage process doesn’t need to be something you fear. Here are some steps to help as you set out to buy a home. Know your credit score and work to build strong credit. When you’re ready, lean on the pros and connect...

Millennials Are Still a Driving Force of Today’s Buyer Demand

Demographics / For Sellers / Housing Market Updates / Millennials

Millennials Are Still a Driving Force of Today’s Buyer Demand

If you’re thinking about selling your house but wondering if buyers are still out there, know that there are still people who are searching for a home to buy today. And your house may be exactly what they’re looking for. While the millennial generation has been dubbed the renter generation,...

3 Graphs Showing Why Today’s Housing Market Isn’t Like 2008

For Buyers / For Sellers / Foreclosures / Housing Market Updates / Pricing

3 Graphs Showing Why Today’s Housing Market Isn’t Like 2008

With all the headlines and talk in the media about the shift in the housing market, you might be thinking this is a housing bubble. It’s only natural for those thoughts to creep in that make you think it could be a repeat of what took place in 2008. But...

What Happens to Housing when There’s a Recession?

For Buyers / For Sellers / Housing Market Updates / Interest Rates

What Happens to Housing when There’s a Recession?

Since the 2008 housing bubble burst, the word recession strikes a stronger emotional chord than it ever did before. And while there’s some debate around whether we’re officially in a recession right now, the good news is experts say a recession today would likely be mild and the economy would...